How to make the most from event photography

Posted on
Dr Ernesto Sirolli

Event Photography is an underutilised and untapped resource especially for business.

For more than a decade I have been photographing events professionally.

I have covered all kinds of events; conferences, parties, festivals, concerts, seminars, talks, sports, promotional events.

You name it. I’ve been there, seen it and taken the photographs.

Yet I see it used so poorly or worse, not used at all.

Would you like to know how to do it the right way?

Yeah of course you would, so here are some things to do.


1: Involve your photographer as soon in the process as possible.

I have 10+ years of experience of making this kind of photo and working in this industry.

If you bring a photographer in at the 11th hour and tell them to just go shoot then you’re basically wasting our time and your money.

2:  Have a plan and an agreement

We need a list of shots needed and plan of when and how to use them.

Everyone involved needs to know what’s going on.

All permissions need to be arranged in advance and release forms signed if possible.

3: Hire someone with experience.

…and Public Liability & Professional Indemnity insurance.
If something was to go wrong what would happen if you didn’t have insurance?

4: Use the photographs properly.

Burning all images on a DVD and posting them to you a week later is not offering a service. Not a 21st Century service at least.

Posting the photos effectively live and then using them as a visual lure or conversation starter and feeding back and integrating into your marketing is.

5: Involve your audience.

This is a conversation. the best marketing and the best advertising is the work done for you by your audience. So involved them.

If you want people to share your content then make it easy and obvious to do that.


Hire a newbie

At least not to photograph something important and unrepeatable.

Event Photography is challenging, it’s physically and mentally demanding.
It’s hard on your equipment.
It requires planning. It requires some team work too.

Event Photography is all about gaining more attention, putting a message across, then making use of that attention ultimately to bring more customers and make more money.

I have written more tips on Event Photography Event Photography and have a Service page too.